PHILOSOPHY

Building resilient startups.

Introduction

Thrivee is an endeavor by a team that includes intellectuals, policy makers and strategy consultants that have initially come together to address a major problem plaguing the startup environment today – the high failure rate of startups!

Alarming Facts

The facts are alarming – over 90% of the startups fail. A report says that 90% of the incubators, accelerators and enablers fail, too.

The investment community is locked in the bubble of their own. In a constant lookout for unicorns, they have largely ignored the current reality as a natural byproduct of the systematic churn and have come to acknowledge these failures as ‘acceptably’ normal.

There’s no dearth of incubators, enablers, accelerators and hubs that proclaim to provide a platform for startups to help them succeed. But, according to some available reports, the fact remains that almost 90% of these startups fail.

The investor ecosystem

The investor ecosystem including Angel Investors, Venture Capitalists and PE firms has some processes in place for sourcing, screening and supporting startups. These processes provide detailed plans, checkpoints and goals for every step: sizing markets, estimating sales, scalability, profitability ETC. Yet at the end of the day even with all these procedures the embarrassing fact is that 9 out of 10 of startups are failures. 

Flawed Processes

This situation forces us to arrive at a conclusion that the current startup building process may be flawed and that the problems startups face may not find a relief in the current business-as-usual, piecemeal methodologies.

Shifting the paradigm

At Thrivee, we have strategically committed ourselves to follow a process that allows startups to mitigate the riskiest elements of their business model by fostering learning, continuous iteration, demonstration of scalability and anticipation of new challenges much before raising any funds.

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